Axandra news archive: 29 October 2009

1. Official Google statement: how to deal with bad inbound links

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google.

The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL.

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

Linking is a significant factor in Google’s ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements. If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that. It the webmasters of the spammy website are not cooperative, don’t worry and focus on the links that are under your control. Google recommends to optimize the many factors than influence indexing and ranking. The top 10 optimizer in our website optimization tool has been designed for exactly that task.

It analyzes dozens of factors that influence the position of your website in the search results and it shows you what exactly you have to change so that Google will list your website on the first result page.

Google says that low-quality links rarely stand the test of time and that they may not be considered by Google’s ranking algorithm. If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms.

What does this mean for the rankings of your website?

Low quality links are usually links from low quality websites. These website usually have low Google rankings and they cannot pass much ranking power to other websites. For that reason, you shouldn’t worry too much about links to your website that you cannot control. Better focus on the following:

To get an overview of the websites that link to your website, select IBP > Links > Add sites > Find existing backlinks to your site in our SEO tool IBP. IBP will show you the URL of the web page that links to you, the anchor text, the PageRank, TrafficRank and IP address of the linking pages and more.

IBP will also show you the websites that link to your competitors, blogs that could link to your website and much more.

Google introduces Google Social Search

“Today we’re rolling out a new experiment on Google Labs called Google Social Search that helps you find more relevant public content from your broader social circle. [...] With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results.”

New spam method: how to get 50,000 links from a PR9 website

“Get yourself a new Facebook page here, install the HTML profile box app Static FBML app, add a block of links to the html box using your anchor text. You can deep link to as many pages as you like here, for the sake of argument lets say you add 25 links (you could link to as many sites as you want here not just pages within the same site). Now once that page gets indexed you’ll have 25 dofollow links. [...]

Create lots and lots of Facebook pages for Google to crawl, don’t worry you don’t have to create new business pages for each one because Google’s going to crawl every wall post.”

Editor’s note: do not use this method with your own website. It is likely that Google will block these links within the next few days and there might be a penalty for using this method. Better focus on SEO methods that get lasting results.

10 things Google has taught us

“Passion without focus can lead you astray. Bill Campbell, chairman of Intuit and a Silicon Valley mentor who spends a couple of days each week at Google, thinks the key to Google’s success is ‘focused passion.’ He credits Schmidt for bringing a focus to the founders.”

How high will real-time search fly?

“Google and Microsoft reached separate agreements last week to bring Twitter posts to their search engines. For all the buzz, however, one question remains unanswered: How easily can real-time search turn into real cash? [...]

No one doubts that helping users find fresh, up-to-the-minute content on the Web is valuable. But plenty of other valuable Web services — including content sites, free Web e-mail and social networks — have struggled to find effective business models.”

Microsoft, Google and the bear

“Two campers see a bear, and one immediately puts on his running shoes. [...] This succinctly describes the relationship when it comes to smartphones between Google (the camper with the running shoes), Microsoft (the other camper) and Apple (the bear).”

Search engine newslets

“We’re number three for the term ‘marketing firm’.”

“Wow, we’re ranking number three worldwide for the term marketing firm. Could have never done it without you! Thanks so much.”
Laura Betterly, http://www.yadayadamarketing.com/

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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1. Some bloggers don’t blog on a regular basis, and their blogs do not have fresh and unique content. Blogs can be powerful in driving traffic to a website if they have high quality and unique content which makes search engines visit them and index the content. After the blog is indexed by search engines, people looking for information on search engines that relate to your blog’s keywords will be directed to your website, and you therefore get high volumes of traffic. wealthy affiliate

2. Lack of useful and captivating information on the website. It is important for your blog to have information which your visitors will enjoy and find useful. If you have high quality information on your blog, you will get many visitors and some people will also bookmark your blog and visit on a regular basis. This increases the traffic to your blog and website, and results in more sales. It is also important for you to make your blog unique and attractive by adding interesting images and any other information that will be of interest to your blog’s visitors.

3. Lack of keywords in your blog categories and blog content. This is the most powerful way to increase traffic to your website. You must know and use all the keywords that relate to your niche when posting on your blog. If you have some headings for categories on your blog, make sure that you use your keywords on the headings of these categories as this increases the visibility of your blog on search engines. how to make money with affiliate programs

4. Some bloggers do not increase the earning potential of their blogs. If you want to earn money with your blog, you must sell your own products and services on the blog. You can also identify affiliate programs that match your niche and sell these affiliate products. All you need to do is to add your affiliate links on your blog. You can review these affiliate products and include the keywords in your blog content. You can also increase the money you earn from your blog by adding some Google Adsense adverts on your website. When someone clicks of the Google Adsense adverts from your website, you earn some money.

If you want to increase your online profits from your blogs, avoid the four mistakes presented above.

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Web hosting is a vital half of your on-line business. This is why it’s very vital to select a internet hosting service that’s extremely reliable, has near good uptime, and offers great client support.

There are net host that pay a residual affiliate commission to members that sign on underneath your affiliate link. Be certain to look into the affiliate program that pays a sensible share of the sale.

Internet hosting services are offered with totally different packages to make positive that they match your needs. Verify how much package is a excellent match for your on-line business. Relying on how many sites and the number of traffic you receive to your site should verify the package you pick.

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Create sure that when looking for a internet hosting service that they provide reliable service with great servers that can not be down because of problems. Your business depends on your website being up continuously, so build positive that the servers offered are high quality.

If you have a large online business you may want to buy a semi-dedicated or full-dedicated server. This approach you have additional management over how it’s used, and you will have more space for storing and bandwidth to figure with.

Another necessary issue to contemplate is client service. Create sure you’ll be able to contact your net hosting company on a drop of a hat. If you’re having issues and you are not in a position to achieve them for some hours you can lose tons of money. Opt for your internet hosting company wisely, as a result of your entire online business depends on it.

There are some websites that supply opportunities on earning extra cash from residual affiliate programs.

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BENEFITS

Putting interesting, high-quality videos on your site can facilitate to extend SEO traffic in the following ways in which:

1. Other webmasters, bloggers, and social bookmarking service users usually post voluntary links to enticing videos on alternative sites.

2. Additionally to regular search engines, your pages might become listed on traffic generating video-only search engines.

3. Sites will target search keyphrases that have the workd “video” or “videos”. This is smart for SEO because such searches remain popular.

METHODS

A company might choose to create informative, relevant videos that are not directly promotional. As an example, a native auto dealer may offer footage of a recent antique car show. It will not directly promote their products, but will drive new traffic to the location and possibly benefit their SEO efforts.

Different businesses will use video marketing to demonstrate impressive features or capabilities of their products. It’s tougher to achieve voluntary links using this technique, but it directly promotes sales. Such promoting can be additional convincing than text, but solely if it’s accomplished skillfully.

Contemplate submitting your web site to Google Video, thus that searchers specifically wanting for videos can be in a position to search out it easily. Google provides them with “thumbnail” pictures of videos and shows their lengths as well. You’ll be able to rummage around for “google video submit” for more details. Alternative search engines like this conjointly exist.

PROBLEMS

There are also some potential issues to avoid in video marketing. Bound web hosting providers don’t permit videos, or set bandwidth limits that create them impractical to use. Search engines cannot understand this kind of content, thus it is important to design video pages in an SEO oriented manner.

Not all users have the hardware, software, and Internet association required to watch videos, so a web site’s entire promoting strategy should not depend on such content. It is higher for SEO, sales, and traffic (in general) to own separate non-video pages which attempt to provide the identical material.

OVERALL

Video marketing offers new opportunities to drive additional traffic to your site and improve its SEO status. However, it’s solely worthwhile when the recordings are of excellent quality and all technical considerations are attended to.

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So, when we understand that traffic is king in this web selling league, of course we need to seek out any potential ways to load large guests to our website. The theory is to create our site viewed by many people. As a result of the more visitors to our site, we are seemingly to get more income.

As simple as that.

By currently, you ought to be wondering how to urge tons of guests, am I right?

The answer is that we have a tendency to have to convey additional value to those that come back to our website, Well, the answer may sound a bit cliché, but it is indeed proven to be a successful technique.

Once we add price for others, folks can likely to see us as some generous buddies. And if we put helpful contents in our blog or web, we have a tendency to are literally gaining more candidates for loyal clients.

Purchasers are precious, but loyal purchasers are priceless. Beside being targeted traffic, they are prospects who have additional potentialities to buy. And I am not saying a 1-time transaction here, but they can be your recurring clients, who can fill your bank account with those dazzling dollars.

This started to be more fascinating, is it?

Well, of course it is much easier to talk. Doing the action and committed to it are the toughest part. However believe me, if you work laborious on it, and persevere being consistent in what you do, you’ll doubtless to get to your own qualified list of databases and masses of money for sure.

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The best way to start out with is to come back up together with your favorite topic, your hobby, personal interest, perhaps. You’ll get less stress and pressure, simply as a result of you’re doing one thing you love. And, you may have more things to talk about, giving youkeyword-made contents.

Therefore, now all you would like to do is to figure out what you like, then begin doing the first steps, writing informative articles or posts. Create positive you are doing it on a regular basis, to show that you are serious in what you do, and help you have regular guests to your site.

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Listed below are some important search marketing pointers that will facilitate your in identifying your strength to write down a successful and in style blog:

1.Choice of the subject – Choice of right topics and theme is the most indispensable criterion, to create your weblogs successful and popular. Stick to at least one topic in which you’ve got a basic knowledge. By gradually writing on that topic, you become more knowledgeable, since you are doing ton of analysis and thinking on that exact topic. Writing on a well-versed topic is abundant an straightforward task then writing on one thing that you are not fully aware. When you’re writing on the topic that you’re skilled at, you write faster and properly make a case for your feelings to the internet audience.

2.Flexibility in Your Ideas – Do not create your weblogs look monotonous and dull with verbose phrases. Bring variations in your writing. A successful blogger is one who brings maximum variation within the ideas. During this means, you’ll be able to deliver a nice variety of well-written weblogs with very little research and less time. As a artistic blogger you’ll suppose of bringing any number of variations while not changing topics altogether. This will create your blogs seem fresh then ever to your readers. Herein you can feel the heartbeat of the guests by concerning the feedback and responses and modify your writing accordingly.

3.Specific Posts for your blogs – Proscribing yourself to your domain enables you to make specific posts. This means you may be having a passionate audience group that is looking for the topics you write. Increasing keywords in your weblogs create it easier for the search engine to deliver simply the exact article, because the reader needs to read. Furthermore, by placing ads in your site, specific to your weblogs, will help you generate a lot of profits as a result of when a visitor visits your weblogs, they are more doubtless to click on the link of that advertisement. Additional clicks on ads mean additional money and you’ll earn wealthy dividends by the blogs.

This is very much possible if you are marketing your offers in the best way possible. I’m one of the people who are able to attract a steady stream of income by attracting so much website traffic to my business. The key is to really have that traffic coming in on a regular basis and have it be free.

You are not paying for the traffic so every visitor that purchases something will automatically be money in your pocket. Keep it! How would that feel if you were to be getting that kind of traffic and making money without touching a thing?

Well you really need to do one thing right. Choose your keywords. If you have the wrong keywords, and this is something I did wrong for a while, you will not be getting the kind of traffic you want from your efforts. If there is not enough volume for the keyword it’s a waste of time to go after, and if it has too much competition it’s also a useless keyword to try to rank for.

The secret is to always be focusing on getting low compeitition and high traffic keywords. Then you simply put those words a few times on your site in order to get it properly “on page optimized”, then you simply need to link back to your website with as much links as possible from relevant and high authority websites.

This is the hardest part to do, but not to worry! There are many way ways to start getting serious amounts of good healthy backlinks to your website. If you keep writing high quality articles then you are likely to get good backlinks. Another method is to comment on blogs that have a do-follow tag installed. When you do this you will be adding massive amounts of backlinks to your site and Google will bump your site in the search engine results.

If you are not creating and submitting high quality videos to submission sites like Traffic Geyser and Tube Mogule you are missing out on a lot of the potential links and traffic that is out there as well. I do this all the time to increase the amount of visitors that come to my sites.

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