Axandra news archive: 1 June 2010

Welcome to the latest issue of the Search Engine Facts newsletter.

There’s new data about the number of clicks that the first result on Google’s result page gets. How does this affect your website and how can you judge the financial value of your rankings?

In the news: Google confirms the Mayday update, Exalead might have a comeback, local search becomes more important and more.

Table of contents:

Best regards,

Some days ago, Chitika, a search based online advertising network, published some new numbers about the value of a listing on Google. They analyzed a sample of 8,253,240 impressions across their network in May, 2010.

The first result in Google gets as many visitors as position 2-4 combined

“In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement.

The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 4 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.”

Result number 10 gets 143% more clicks than result number 11

“The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic. However, the base number is very low – that 143% jump is from 1.11% of all Google traffic to 2.71%.

As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.”

Here are the numbers:

How to judge the financial value of your Google rankings

A number 1 ranking on Google is great but it won’t help your business if it is for the wrong keyword. To judge the value of a keyword, you can do the following:

Start a Google AdWords campaign for the keyword, select “exact match” and point the ad to the page on your website that is most relevant to the keyword.Track the impressions and the conversion rate of the ad. To get useful data, you should track at least 500 clicks. With that data, you can make a guess about the value of a visitor that finds your website through that keyword.

For example, your ad might have had 10,000 impressions during a week and 200 visitors have come to your website. Six of them purchased something of your website and the total profit was $500.

That means that the average single visitor who finds your website through that keyword is worth $2.50 to your business ($500 / 200). The 10,000 ad impressions in a week can create a click-through rate of 34.35% (see table above) if you have the number 1 ranking for that keyword.

That means that you would get about 3,435 visitors per week. Based on the average value of $2.50/visitor you would earn $8,587.50 per week or $446,500 per year just with a single keyword.

That is why businesses love search engine optimization.

Being listed on Google’s first result page for the right keywords greatly contributes to the financial success of your business. Use IBP’s Top 10 Optimizer to get your website on Google’s first result pages for the keywords of your choice.

Google confirms the Mayday update (video)

“It is an algorithmic change that does affect long tail searches more than head searches. [...] It is completely independent to [Google's other algorithm update] Caffeine. [...]“

With the algorithm change, Google uses a new way to decide which pages are the best match for long tail queries. According to Matt Cutts, the change was fully tested and it is not a temporary change.

A comeback for Exalead in the general web search space?

“Things change and in the past few weeks we noticed that the consumer version of Exalead seems to making some sort of comeback which is wonderful. Why?

It will not be all that long until the Yahoo database is no longer available. Exalead does its own crawl as does Yandex.com which launched a couple of weeks ago and is quite impressive especially for an alpha release. So, it’s possible that once Yahoo leaves the crawling biz, Exalead and Yandex.com can provide large unique databases of content each with their own relevancy own ranking algorithms.”

Local Search heats up

“Fewer than half of all U.S. small businesses have websites or advertise on the Net, Nielsen Online reports, even though most consumers search online for local shops and services before picking up the phone or leaving the house. [...]

‘Local is a key area of focus,’ says Bing marketing chief Mike Nichols. Yahoo! on May 24 renewed a partnership with Nokia to power its maps and navigation services for local listings. On Apr. 20, Google rebranded an older small biz service called Local Business Center as Google Places.”

Google testing SERPs without counter and load time

“Just noticed that Google is testing a version of SERP without the number of results and page load time. I only see that version when logged in using my Google account. The total number of results was never a reliable number and it has fluctuated a lot for some of the websites we have worked on. [...]

Does an average user care about the total results? Will it effect how non-power users use Google? What do you think?”

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We’ll start of with an explanation of creating an accompanying blog for your website and its merits.

More tips at Traffic Generation

If you have a static website you are loosing many potential traffic generation methods by not having a blog. To list just a few I’ll mention RSS feeds, Blog rolls, Blog specific search engines, Pinging etc.. Its not just about boosting your traffic though. By having a button on your website that goes to your blog, you are also able to reassure your potential customers that you are willing to help if they run in to problems.

Everybody knows that problems occur and letting them see how you are trying to help, and the speed in which you try to assist really makes a difference to a potential buyer.

So lets say you’ve started a blog like I’ve said, what do you do now.

First you need to put at least 5 articles on their explaining the merits of your business, and also asking people if they need any advice or help. By doing this you will reassure your customers that you are taking an interest.

Next you need to take your RSS feed of your blog and submit it to as many RSS feed aggregators as you can. Each feed will be like a copy of every link you post to your blog so will greatly increase the power and reach of your posts.

Next you should go to all of your RSS feeds and ping them using Pingler. Pingler let you enter your blog URL and blog name, and then send a ping to all the main search engines informing them that you’ve updated your post. This will make sure the RSS feeds get indexed, and will subsequently help with traffic generation.

Next ping your own Blog, as it would be silly to ignore this.

Now we’re on to a great technique that doesn’t require you to have a blog, article marketing.

Article marketing is a great way of getting people to your site because it utilizes the power of larger websites to get your message out there. When an article directory shows your article with your links inside, you are getting backlinks but also you are getting readers and URL visits from genuinely interested readers. As these people are interested in what you are talking about, they are far more likely to either buy something or request more information.

When writing an article make sure you deliver information that will genuinely give value. There is nothing worse than reading something that doesn’t deliver on what’s promised.

If you use the methods I’ve listed above you should see good quality traffic generation within a week or two. It wont happen instantly as there is a delay while the things you do get indexed but good traffic generation doesn’t happen overnight. More tips at Total Traffic Generation

Fetch pragmatic knowledge in the sphere of website traffic – please study the publication. The time has come when proper info is really within your reach, use this chance.

1. By owning your own online business program, you can keep all of the income and your profit potential is unlimited. When you are employed by somebody, you are paid solely for the time you are there and your earnings are capped. In this state of affairs, you are primarily trading your time for money.

2. Many individuals have the will for independence with no boss to work out how you conduct your day. Once you own your own business, you are indeed the boss and this makes getting up for work way easier.

3. When you have your own on-line business program, you’ll do things you want. When you work for someone else, you’re typically locked into doing things their way.

4. You are in complete management over the hours and days that you may work. This implies you can decide when you’re taking days off, schedule holidays and that kind of thing.

5. There are various ways that you’ll be able to begin your own business. You can take any talent that you currently have and use it to create a business.

Before you begin your new business venture, here are a few things that you should consider.

1. Can you afford to run your own online business program while not receiving a gentle income? Before you start, you might need to think about having a money reserve in place therefore that you can survive the intermittent income associated with a new business venture. Additionally, you’ll start out by creating no money at all.

2. Does one have a plan on how to market your new venture? Getting traffic to your web site are crucial and most newbies don’t apprehend how to do this. You will need to develop a smart strategy for each on-line and offline marketing.

3. How much money is your new business venture visiting value? Beginning a traditional offline business are often very expensive. For that reason, many people are choosing to start an Internet business as you’ll do it for very little money upfront.

4. One last query that you should ask is are you an entrepreneur? If you answered yes, then you may likely do well in the world of on-line business. If you answered no, then you must reconsider whether or not a home business is correct for you.

This is a few points to keep in mind if you decide on to start your own on-line business program. Though an Net business isn’t suited for everybody, there are a number of advantages to running one.

Check out these links for more information on a Work From Home Opportunities and Online Marketing

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One of the important tools in affiliate marketing is to own a site . Your site must possess every thing that’s required to sell effectively. It must be professionally designed. It must be visibly desirable , also people should have confidence in doing business from your site. Your site must be both friendly to the visitor and the user, and a place where visitors feel comfortable about getting effective content. Your site must be one that drives visitors to the affiliate links you’ve provided on it. A fact, a professional and content – filled site is a great method that increases your online returns , therefore you need your own website for successful affiliate marketing. Another tool that you need is to constantly update your site, if you can everyday . You’re going to need to do this if you want the search engines to rank your site higher. Not only that, constant updates attracts visitors to your site everyday. In fact, happy visitors can suggest it to their friends, relatives etc. Making Money via an online affiliate website today is easier than you think.

The greater the number of visitors to your site the greater the number of click throughs to the merchant sites with the products you are marketing. There are many ways of generating visitors to your site. One of which , the simpliest way, if used correctly , is opt- in mail.This can be done by e-mailing out newsletters on a daily weekly basis etc. You can also give away financial incentives just to attract them to your site. Make Money Online with a online website if marketed well,can reap you great rewards.

Now, that you have your site that is professionally designed and is functioning effectively,all that is required now are visitors which means TRAFFIC. How do you want to get it? this is a very important question. Many marketers engaging in affiliate marketing concentrate on getting visitors to their sites. In fact, you need to work everyday on this, as a result of this your website could get a higher rank , through link popularity when up-to date content is provided . One usual method of getting traffic is to write articles and submit them to article submission sites. These articles must contain links that direct visitors back to your site etc. This is a no cost way of promoting your site. Submit your original articles to many sites and gain higher link popularity. The more original the content , the more sites that will use them the more traffic you will get. So finally Make Money Online can be easy, rewarding and last but not lest, fun.

You will find a few experts who can guide you and show you how to write these articles and where to submit them, they can answer a lot of your questions . You will come across plenty of scams you need to be very cautious that your working for the right kind of people otherwise your hard work might be misused. There are many people who cheat us by conducting online thefts and frauds. In order to protect ourselves we ought to have some idea of common determinants and the signs of internet frauds. many times we get offers to make thousands in just a matter of hours which may sound outrageous . It is advisable to do research before joining anything.

When you take the help of experts don’t feel timid or even hesitate to ask any questions it is rather better to clear your doubts than make mistakes. Feel free to ask. There are a lot of methods through which you can make money online for instance:

1. Affiliate marketing – There are a lot of companies out there which are ready to pay you if you encourage other individuals to buy products from their company. It’s one of the easiest ways to earn money online.

2. Production creation- this is one of the methods in which a new person who would like to make money online would do. If they have a passion and extra knowledge about a particular thing then they might decide to generate that product. Making Money today is easier than you think.

3. Free Lancing- if you have good writing skills then you could write articles for websites. There are a lot of college students who take this up. They can make a lot of money sitting at home. Make Money on Internet websites if marketed well,can reap you great rewards.

4. Ad sense- there are a lot of companies that have sites for the purpose of advertising. You could take a particular portion of a page or if you have a hugh company then you could basically afford to take an entire page. So finally Make Money on Internet can be easy, rewarding and last but not lest, fun.

When it comes to finding a source for PPC advertising, the most important thing to do is find a search engine that gets a lot of traffic. Though the most widely used search engines are going to charge more for PPC advertising, they are going to get you the most clicks on your website link. You may be tempted by a lesser-used search engine that offers this type of advertising for much lower prices, but if nobody uses that search engine it wouldn’t prove to be cost effective.

Niche Blueprint 2 Reviewed Think of what search engines you usually use to find something on the Internet, and then go to their home pages to see if they offer PPC advertising. Most of the time if they offer this type of advertising they will state this on their home page. Sometimes they will just feature a link that alludes to “advertising”, and if you click the link you can find out what they offer. If you don’t see anything on the home page of the search engine about advertising, you can always email them and ask them. Also, ask people who have used PPC advertising and see which search engines they prefer using.

I Use PPC Advertising

As an owner of a business website, I’ve learned that using PPC advertising, or pay-per-click advertising can be beneficial in several ways. When I first completed my business website and was ready to launch, I wasn’t exactly sure how I was going to attract customers. I knew that a friend of mine was using PPC advertising with her business website, but I wasn’t exactly sure how it worked. She explained to me that you bid for strategic key words or key phrases with one or more search engines, and if you win the bid the search engine will rank your website on or close to the top of the list when people use those keywords.

Niche Blueprint 2 Reviewed The great thing about PPC advertising is that you pay a certain amount only when someone clicks on your website link when it comes up in the search engine. I found that PPC advertising can save me a lot of money, especially when I am searching for just the right keywords or key phrases that will get people to my website. If people aren’t clicking on my website link very often, then the keywords aren’t working, and I can try some others; but I didn’t have to pay a large fee to find this out. I do pay more when keywords are working well and I’m getting a lot of visitors to my business website, but I am also making more money, so it works out well. To me, PPC advertising is a win-win situation, and though it isn’t the only form of advertising I use, it is definitely one that I will always use.

1. Since your website is just starting out, put your website address or URL to the search engines. Search engine submission of your URL is a necessary step towards attracting new visitors because it means your website will be visible from search engines. Certain of the search engines that you may submit to is Google, Yahoo, AlltheWeb, and DMOZ to name a few to help you begin. Having your website address on search engines means that when people type in information concerned with your topic, they will come to your website because the search engines now know that your website is.

2. Support and update the content on your website. Search engines send out robots that crawl the web searching at websites on a constant basis. They are searching for websites with new information. It is therefore important for you to come up with and support fresh high quality content which will get your website fast indexed by search engines. Search engine traffic is one of the perfect ways to generate traffic or new visitors to your site.

3. Have all your keywords and keyword phrases on your website. It is vital that you have all the appropriate keywords and keyword phrases that relate to your subject on your web pages and also in any articles you write and post on your website. Keywords are the pulse of the internet. When customers type in keywords or phrases related to your topic on search engines, this will help the little robots find your site a lot easier and deliver to the visitor highly relevant content that they are looking for. You will therefore acquire many visitors coming to your site by way of the search engines. Once persons visit your website, your high quality content will make people spend extra time on your site and ultimately purchase some of the products or services you sell on your site. Make Money Online today is easier than you think.

4. Exchange website links with websites that have a high popularity rank. Link exchange with wellknown and related websites is essential and a successful way to drive traffic to your website. Social sites have perfect PR and will assist to enlarge the ranking of your site in the search engines. Make Money on Internet websites if marketed well,can reap you great rewards.

Follow the tips outlined in this article and you will understand that getting people to visit your new website is very easy to do. All you need to do is to keep to these steps and you will soon be creating traffic to your newly created website and continue to see a growth in traffic which will mean that you can earn money on the internet with a lot of sales and online benefits for your internet business! So finally Make Money on Internet can be easy, rewarding and last but not lest, fun.

Affiliate marketing may be a wonderful approach to monetize a website, and an wonderful introduction into the globe of e-commerce in general. You may learn to create your own website, and bring traffic or guests to it, thereby making an glorious income. Thus, what is affiliate selling? Affiliate selling programs are where an organization offers to pay you a group amount for either a click through from your web site, or a collection quantity for guests signing up, or even a proportion of a purchase made by guests as a results of being referred from your website. Whether or not guests do not buy something at the primary visit, nearly all companies provide cookies, usually around 30 – ninety days. How does this help an affiliate marketer? Once the cookie is during the visitor’s laptop cache, whenever they return to that website and build a procurement, you may receive the commission for the sale.

When you’re 1st beginning out, you’ll need to pay time researching your niche, or topic, and finding keywords and affiliate marketing programs that complement your website. There’s an affiliate program for just about each niche or interest on-line, therefore finding one in your space will in all probability not be too hard. Finding a sensible program from an organization that you can trust is at times harder. Take your time and do your research to search out the most effective programs.

At the start, when affiliate promoting and the net were new, people may place banners or alternative graphics up and that was usually enough to bring in visitors and sales. Times have in fact changed since then, and now the average internet surfer is aware of marketing tricks and for the foremost part ignores flashy banners that still tend to litter websites. Reputable affiliate marketers recognize that publishing banners everywhere their websites is the primary sign of an amateur, and in no way the approach to create a living from affiliate marketing. Banners and too several links tend to confuse and irritate guests to the purpose of clicking out of the positioning and on to the next.

Once you’ve got found some smart affiliate programs to affix, you’ll want to start tracking the program to observe how profitable it is. Most sensible programs can supply marketers with a personalised link or code. One mistake newbies to affiliate promoting make is of putting the code on their site incorrectly, thus create sure you copy and paste the code from your programs correctly thus that you can get credit for sales and visits to your site.

There’s money to be created in affiliate selling, and for anyone interested in starting an affiliate selling business, the easy clarification on top of ought to suffice. This is solely a small piece of what new marketers will want to grasp at the start of their new venture. Hunt for a reputable affiliate marketer to learn from and use their recommendation and techniques in your own online business. With time and consistency, you may begin to determine positive results.

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Google is trying to give advertisers what they want… Relevant ads. So, they’re weeding-out bad apples. However, at the same time many good folks are getting hit in the crossfire. And Google is far from understanding. If you get hit, you have little recourse to rebound. As a result a growing chorus has taken shape. Many folks are saying “SCREW GOOGLE” and downplaying AdWords. The frustration is understandable… especially if you’ve already been hit.

However, I think a key point is getting missed in the current fog. Put simply, no matter how you cut it… at the end of the day… Google still holds upward of 60% of all search traffic… and reaches upwards of 80% of GLOBAL Internet users by including the content network…

It’s the # 1 ad network in the world…AND their reach just keeps growing. In REAL WORD terms, this is a HUGE chunk of your online market. By giving-up on Google… you’re not in the game. And you’re competition is more than happy to take your spot. When visitors look for your products on Google or on their favorite sites across the web… they end-up getting redirected another way. This is just one reason why Google should be at least a small part of every Ad Campaign… even if it’s just in the early stages of your product launch.

The main problem only comes when you don’t diversify. Listen, whether it’s Google, the Government, or the competition… unfair rules are going to come down the pike. You can bury your head in the sand… and react by going cold turkey. OR the alternative is simple. You can continue profiting from Google… while building multiple streams of traffic. Use OTHER ad networks (there are loads of Display ad competitors), cultivate lists, and look for others ways to connect with your customers on an on-going basis.

Plan for what would happen if you no longer had Google as an option. If you get hit… so what… you’ve got other TESTED places to turn (you’re not going out into the great unknown).

How exactly do I diversify traffic? One of the main answers is with my secret weapon AdText Image Creator 2.0… it allows you to not just unlock the Google content network… BUT, get killer image ads you can use on your blogs, in other ad networks, and on your sites. It sets you up for long-term success no matter what comes your way. Currently, we’ve got a steep special discount available for blog readers, customers, and e-mail subscribers… However, the discount ends next Thursday night at midnight.

Some websites also provide hints and tips for worthwhile home primarily based jobs. Making cash is rather a direct approach to place it, however which will be the underside line in any case. Whether or not you run a non-business web site, you may need to offset some of your costs by sharing it along with your visitors.

Web hosting is a vital half of your on-line business. This is why it’s very vital to select a internet hosting service that’s extremely reliable, has near good uptime, and offers great client support.

There are net host that pay a residual affiliate commission to members that sign on underneath your affiliate link. Be certain to look into the affiliate program that pays a sensible share of the sale.

Internet hosting services are offered with totally different packages to make positive that they match your needs. Verify how much package is a excellent match for your on-line business. Relying on how many sites and the number of traffic you receive to your site should verify the package you pick.

If you only have one web site with a few guests per day you can usually get by with the tiniest package. But as your business grows you’ll always move up to the bigger packages.

Create sure that when looking for a internet hosting service that they provide reliable service with great servers that can not be down because of problems. Your business depends on your website being up continuously, so build positive that the servers offered are high quality.

If you have a large online business you may want to buy a semi-dedicated or full-dedicated server. This approach you have additional management over how it’s used, and you will have more space for storing and bandwidth to figure with.

Another necessary issue to contemplate is client service. Create sure you’ll be able to contact your net hosting company on a drop of a hat. If you’re having issues and you are not in a position to achieve them for some hours you can lose tons of money. Opt for your internet hosting company wisely, as a result of your entire online business depends on it.

There are some websites that supply opportunities on earning extra cash from residual affiliate programs.

In contrast to most affiliate programs, you earn residual income on many nice products and services each and each month, not simply on one sale. You can get your own professional websites instantly. You’ll additionally use their many advantages and agent support features.

The Commission Junction may be a good example and provides access to thousands of advertisers, and numerous ads, banners, and merchandise among one internet-primarily based interface. With one ID and password, you’ll manage all of their pay-for-performance partnerships, retrieve new ads or links for his or her sites, and generate comparative reports. They’re one in every of the simplest reporting systems today.

Just a warning, bear in mind that continuously put in your mind that not all websites that supply these opportunities is reliable, some are those sites that just wish you to procure a membership fee. There are websites that scam folks who are wanting for a job, therefore just continuously be alert and it’s better to know the background of your prospective website. It is for your own monetary protection to try to to a little research of the residual affiliate program you’re considering.

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